Within the gaming sphere, videos are so successful that YouTube developed its own dedicated gaming platform, YouTube Gaming launched on August 26, 2015. Many of today’s most popular social media stars produce gaming-related content, a genre that accounts for 80% of YouTube’s top trends. To learn more about YouTubers, see our post on the richest YouTubers or check out our guide to influencer marketing with YouTubers. YouTube’s ubiquity and endless hours of user-generated content have made the platform extremely popular among millennials (18- to 34-year-olds), and though the age group now outnumbers baby boomers as the most populous in the United States, marketers find millennials an elusive demographic to target. For brands seeking to capitalize on YouTube’s expansive reach, marketing with top YouTube influencers may hold the key to winning over future generations. With over 2 billion users and more than a billion hours of video watched every day, YouTube is now the world’s second-largest search engine after Google.

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